OUR PARTNERSHIP WITH THE JOHAN CRUYFF FOUNDATION

Basic-Fit has been the proud main partner of the Johan Cruyff Foundation since 2020, working together to make sport and physical activity more accessible to children and young people across the Netherlands.

Together, we focus on creating opportunities for young people to be active, while investing in the communities around them. We support initiatives that bring sport closer to where children live, learn and grow, helping them discover the positive impact that being active can have on both their physical and mental wellbeing.

Our partnership comes to life through different activities throughout the year. One of the highlights is the Cruyff 14K Run, where runners come together to raise founds for the Johan Cruyff Foundation. Basic-Fit employees and members also take part each year, joining forces to support the Foundation.

For 2026 and 2027, we are taking our partnership a step further by working together to renovate five Cruyff Courts across the Netherlands and add new fitness areas to each of them. These outdoor sports spaces give children and young people a safe place to play, exercise and connect with others in their neighbourhood.

Through these initiatives, we want to help more youngsters get active, while investing in the communities and younger generations of today and tomorrow.

OUR PARTNERSHIPS ACROSS EUROPE

In addition to our partnership with the Johan Cruyff Foundation in the Netherlands, we work with Sport dans la Ville in France and Sport2Be in Belgium. Through these partnerships, we support initiatives that use sport to create opportunities for children and young people and help them build a healthier and more active future.